Brad Sim, BS Exercise Science
performance & fitness coach
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BACKGROUND
  • BS-Exercise Science, Western Washington University
  • Certified Crossfit Olympic Lifting Instructor

EXPERIENCE
  • Performance Coach - Jogo - Bellingham, WA
  • Exercise Specialist, Cardiac Rehabilitation-Island Hospital and Skagit Valley Hospital-Anacortes, WA and Mt. Vernon, WA
  • Division II Football Player-Western Washington University
  • Skier, Mountain Biker, Weight Lifter, Trail-Runner, Golfer(yes, CrossFit helps your game), and General Weekend Warrior'er

BIO
Brad was raised in the woods, just outside the small town of Sultan, Washington. Without cable or a computer until the age of 16, he spent his youth playing outside and trying every sport and recreation possible, even long distance running on the track team at one point.  Baseball, skiing, basketball, mountain biking, track and field, soccer, snowboarding, wrestling, cliff jumping, golfing, and weight lifting were all fair game.  But none of these he excelled at quite so much as the game of football.  At age 15, Brad decided it was his goal to play college football and started training to do so.  With little guidance, most of his sessions consisted of extreme amounts of ill-performed weight lifting, object pulling, agility work and plyo-metrics with little effort geared towards work capacity/conditioning unless it was offered during a structured practice.  A training session, it was generally decided, wasn't finished until the body was excessively sore and fatigued, the session thus declared successful.  Brad's strategy was even worse when it came to eating and diet philosophy.  He practiced the "eat whatever, whenever and as much as desired with no regard for it's effect on the body and performance" diet.  Even still, he was a very successful high school football player and found his way to Western Washington University to play.

At Western, Brad's training efforts, though often very sport and position specific, were well coached and refined.  He learned much about the olympic lifts and power-lifting and, despite a quiet college football career, took away great experience in the realm of exercise.  Unfortunately, his discipline concerning eating and diet philosophy remained the same.  Rather than helping his training and performance efforts, Brad's poor diet remained a hinderance.  At the conclusion of his college career an already overweight Brad rapidly became very unhealthy and extremely overweight as his training efforts decreased.  In December of 2007, by the grace of God and good friends, and upon realizing his physical condition at 25 years old was the worst it had ever been, he decided enough was enough.  In the year that's ensued, much has changed.  From his relocation to Bellingham and his discovery of Jogo and CrossFIt to the drastic transformation his health, diet, and fitness have undertaken, Brad has much to be thankful for.  And he is.  It's been a journey he's so stoked to have embarked on.  And his excitement and passion for living well increases exponentially at the prospect of walking along side others as they champion their own adventure. 


Q&A (provided by the Bellingham Business Journal)
AGE: 26

HOMETOWN: Sultan, Washington

WHAT BROUGHT YOU TO BELLINGHAM: First time it was the University, then a short hiatus after college.  Second time was this place and these people.  Took being away to comprehend how much I loved it here.

FAVORITE MEMORY: In Bellingham, man, so many.  Way tough to narrow down so I'm giving the first one that comes to mind.  Freshman year at Western.  We had a massive snow storm come in at the end of a week.  I had gone home for the weekend and got back in via Greyhound late Sunday night.  It was snowing hard and the cab I took to get back to campus from the bus station couldn't make it to my dorm (Higginson Hall) and so I ended up having to walk in a foot of snow from south campus.  Finally made it back to my dorm to find that everyone on that side of campus, seriously everyone, was out sledding down the hill next to Nash.  But, I had an early morning winter workout for football and knew I needed to crash.  Was getting ready to crash when I got the call:  workout canceled (enough in itself to make this a favorite memory).  What ensued was a night of riding anything we could find (seriously; street signs, folding tables, trays, people, anything) down a steep long hill with literally hundreds of people.  It was insane.

IN YOUR CD PLAYER: As we speak, a whole lot of Ryan Adams.

FAMILY: I'm an only child and my mother, Patty, unfortunately, died young.  But she raised me well.  My Dad, Steve, and I remain close to this day (a relationship I truly treasure).

FAVORITE FOOD: Thai's right up there as is most asian cuisine. 

FAVORITE BOOK: That's way too tough to call so I'm choosing based on pure nostalgia factor.  A tie between "Where the Red Fern Grows" and "Summer of the Monkeys" both written by Wilson Rawls.

FAVORITE HOBBY: Besides the obvious, another toss-up between golf and fly-fishing.

FAVORITE PLACE IN WHATCOM COUNTY: Whatcom Falls park is right up there. 

LAST LOCAL PURCHASE: An omelette at Diamond Jim's.

DREAM VACATION: Enough with these impossible to answer questions.  Adventuring in Patagonia and fly-fishing along the way or maybe the same in Ireland.  Golf too.

LOCAL BUSINESS YOU'D LOVE TO OWN: The Woods at Boulevard or maybe it's just the building I want.

WORST JOB: Blueberry picker/plant sickle'r.

WORD THAT BEST DESCRIBES YOU: Inspired

FAVORITE LOCAL RESTAURANT: "The Nimbus" has gotta be at the top.

GUILTY PLEASURE: Asian food buffets and the "Left Behind" books. 

WHO WOULD PLAY YOU IN A MOVIE ABOUT YOUR LIFE: The Rock, obviously.
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